Pleasure Garden Magazine launches its inaugural issue
By Andrew Edwards, 2 August 2017
For the first issue of this magazine, we came together with the editors and art directors to provide overall guidance on colour and proofing of the magazine spreads. We endeavoured to produce a product that would match exactly what you see on screen to the printed pages. At Hempstead May we have been cultivating this practice and our experience in this has helped to make this a faultless process.
"Taking inspiration from the pleasure gardens of 18th century London this magazine engages its public with an array of attractions - ranging from the past to the present, the sedate to the salacious." This is the first sentence on the magazine's homepage and this really encapsulates its ethos.
Pleasure Garden is a large format magazine in literal size and content. It's not trying to be confined to "...the practicalities of the garden instead placing it within a wider cultural context". John Tebbs (Editor-In-Chief) describes the garden and the pleasure gardens of the 18th century, as an escape from the every day. The bright floral like colours and seductive imagery gives a refreshing view point of all that is fashionable, sensual and sexual.
The magazine itself is a visual smorgasbord, a range of topics and images glitter the magazine. With photography from Jack Davison, Annemarieke Van Drimmelen and Jo Metson Scott (Creative Director) to name but a few.
The magazine opened to a large crowd just off of Oxford Street at Webber Represents' new gallery. A cultivated approach to the composition of the space, with flowers adorning the front entrance, giving you the impression of entering a pleasure garden as you descend the stairs.
Issue 1 has now sold out, look out for the next issue in the coming months.www.thegardenedit.com/pages/pleasure-garden www.instagram.com/pleasuregardenmagazine